Schlitz

Label: 3 iterations
Label: 3 iterations

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Container
Container

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Label: 3 iterations
Label: 3 iterations

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Schotz

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Label: 5 in x 2.5 in
Container: 7 in x 7.75 in x 4.75 in

 

The three varieties of Schotz beverages;

Bull Ice, Very Smooth Lager, and Malt Liquor; are designed to compliment Schlitz, the archetype for working-class beers, by the Joseph Schlitz Brewing Company in Milwaukee, Wisconsin.